On December 6, 2024, I wrote about seeing a black Tesla Cybertruck parked in Brooklyn Bridge Park, with scenic views of two piers, the East River, and Manhattan and New Jersey in the background. That article, which began with my anecdotal Cybertruck sightings, segued into a reflection on the questionable aesthetics of the (literally) edgy, tanky vehicle, winding up with my memories of Virtua Racing Deluxe for the Sega 32X. Had I not seen the Cybertruck in Brooklyn Bridge Park and thought to myself that it was an unusual place to encounter one, you would have never been treated to my Sega 32X memories. Imagine my surprise when, on a rainy December 20, 2024 afternoon, I encountered another Cybertruck in Brooklyn Bridge Park, this one parked about a 1-2 minute walk away from the subject of my first article.

Photograph of a white and gray Cybertruck with a red Eddy's General Construction logo on its side parked at the Joralemon Street exit of Brooklyn Bridge Park. There is one car parked right next to the Cybertruck. In the background you can see baren trees and a gray, overcast sky, with the Manhattan Skyline across the East River in the distance.
This is the second branded truck we have covered in these humble pages.

In the previous article, I wrote that “I distinctly recall seeing four, and exactly four, Cybertrucks in the wild in Brooklyn (two black, one silver, and one some shade of green).” Missing from that list was branded. I did a double-take when I saw this Cybertruck not because it was in Brooklyn Bridge Park, having established that Brooklyn Bridge Park is apparently a Cybertruck haunt, but that it had a commercial branding paint job instead of a solid color. Meet the Eddy’s General Construction Cybertruck.

An Eddy's General Construction Cybertruck parked alongside the sidewalk at the Joralemon Street exit of Brooklyn Bridge Park. The car is mostly white with light grays and blues making up a blueprint pattern. The red Eddy's General Construction logo is on the side door.

(Note: I have never heard of Eddy’s General Construction until I saw its Cybertruck. I do not know anything about the company other than the fact it has a company-branded Cybertruck.)

I thought back to my Virtua Racing-Cybertruck comparison when I saw the paint job and confirmed to myself that this was a Cybertruck. Virtua Racing is of course a racing game. Racecars tend to be painted with the colors and logos of commercial sponsors. I think we are one step closer to the SpaceX Cybertruck Racing Series (“CX Series” for short).

Having said all there is to say about the truck’s very angular, early-to-mid-90s video game car sharpness, I must say that I am a fan of the paint scheme. The Eddy’s logo is front-and-center and really pops from the background (unlike a certain book cover I reviewed in 2022). The background consists of sharp blueprints and the matte texture of the Cybertruck goes very well with it. We have a simple color-scheme, mostly white, gray, and blue (save for the red logo), but it all goes well together. You can tell someone at Eddy’s saw the Cybertruck and thought they could really do something with it. The attention to detail in the design is outstanding. If Eddy’s offers painting services, I have reason to think they are good.

I will submit one minor demerit for the Eddy’s Cybertruck. There is a QR code on the rear. I went against my general advice against scanning random QR codes – both because I have a good free and open source app for the task (Binary Eye) and also because anyone who can make a Cybertruck inoffensively visually striking must be trustworthy. When I scanned the link, I saw that it went to Instagram. This is no good, Eddy’s. The link should go to your own home on the web, not third-party social media. What if I wanted to learn more about you? I do not have an Instagram account. You can have an Instagram account and link to it from your own site, but it is not a substitute for your site. This lesson applies just as much to reputable construction companies as it does to 2D anime characters.

(Moreover: Eddy’s website should tell us who designed and painted that thing.)

Cybertrucks have been in the news lately for negative reasons – with an individual opting to set off explosives in one outside Trump Hotel in Las Vegas. While that unfortunate incident – fortunate only that it did not result in too serious injuries to bystanders (at least in the accounts I read) – did prove that the Cybertruck is good at containing explosions, one would generally not want to have a vehicle associated with bombings. Thus, after having pointed out the obvious, oft-noted questionable design aesthetics of the vehicle, I hereby submit this article, supported my my photography, as proof that it is possible to make a Cybertruck visually striking in a good way – provided you can find the Eddy’s paint guy.

(PS: Is it possible for Eddy’s to do something about the weeks?)

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